Presenter; Gold In, Gold Out: Some Examples of How Doctors Without Borders Crafts Marketing Information Upstream So That What Flows Downstream Has the Potential to Enhance Segmentation and Analysis… and, Of Course, Income

  • Invited presentation in panel discussion on “Driving Team Approach – A Strategic Road Map.” Organizer: Ami Fish.
  • Team Approach User Forum 2006, Hyatt Regency Cambridge, Cambridge, MA, April 9-12, 2006.

Doctors Without Borders/Médecins Sans Frontières
Team Approach

Presenter, Doctors Without Borders USA internet fundraising

  • Invited presentation describing Doctors Without Borders USA’s efforts at fundraising via the internet.
  • 1999 MSF International Fundraisers Conference, Médecins Sans Frontières Paris offices, Paris, France, June 24-25, 1999.

Doctors Without Borders/Médecins Sans Frontières

Marketing Analyst, Doctors Without Borders

Doctors Without Borders/Médecins Sans Frontières (MSF), New York, NY

  • Created numerous inventive and dynamic tools in MS Excel, MS Access and propriety systems to support the Development department in planning, implementing, analyzing and growing its fundraising program.
  • Managed departmental budgeting. Innovated effective methods for forecasting fundraising performance up to $138 million and expenses up to $15 million across diverse efforts and multiple budget iterations.
  • Managed acquisition and renewal efforts in mail, telemarketing, web, toll-free number and other media, including acquisitions up to 17 million contacts annually and renewals up to 9 million contacts annually.
    • Led implementation of and collaborated on strategy for creative treatment testing, population segmentation, data quality control, production coordination, acquisition list selection, merge-purge processing and all other campaign management activities.
    • Achieved strong performance in all marketing efforts, including an average profit of about 65% for acquisition mail, growing the database from 178,000 to over 1 million donors.
    • Assisted in maintenance of Web site.
  • Produced in-depth, insightful narrative and numerical analyses with actionable results that repeatedly improved performance as well as efficiencies in cost and operations.
  • Oversaw a massive transition to Target Software’s industry-leading Team Approach database, including development of comprehensive new coding systems and detailed mapping of thousands of legacy codes to integrate historical results for analysis on the new platform.
  • Supervised several staff members and volunteers in Marketing and Donor Services.

Doctors Without Borders/Médecins Sans Frontières
Team Approach

Donor Services Assistant, Doctors Without Borders

Doctors Without Borders/Médecins Sans Frontières (MSF), New York, NY

  • Administered Oaktree Systems’ DB Cultivator donor database and monthly electronic funds transfer program through Chase banking.
  • Developed and documented systems for coding, data entry and production of all donor service mailings, expanding departmental manual from 12 to 105 pages.
  • Resolved donor inquiries via phone, mail and E-mail.
  • Supervised two Donor Services Assistants.

Doctors Without Borders/Médecins Sans Frontières
Oaktree Systems